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One of specializations of Expert SM is rendering services in the field of marketing. Expert SM offers a following spectrum of marketing services: · Carrying out marketing research, expert analysis in this or that area of business for the organizations, banks and financial structures. · Marketing for operating companies: development of strategy of marketing; organization of research of the market; organization of definition of a market capacity; introduction of segmentation of consumers; optimization of organizational structure of management; audit of a complex of researches - marketing activity of company. · Marketing for new companies: drawing up business plan for realization of the project (idea); the organization of business; planning and management of business; studying of the market; methods of promotion of the goods and services; the analysis of potential of the enterprise; analysis of a conjuncture inside of company; analysis of competitors; ways of development of business; determination of a niche of the market; studying of dynamics and the tendency of the market; monitoring of trade; studying of demand of wholesale buyers and consumers; organization of advertising; creation and management of reputation of company. · Marketing for banks and financial structures: the marketing analysis business-plans; marketing and management courses and seminars for workers of credit departments; new credit technologies; organization of audit business-plan of debtors, predetermination of problems with debts. · Situational analysis. · Analysis of the condition at the market and of competitors. · Studying behavior of consumers; definition of attractive segments. · Audit of commodity-market strategy of company; creation of new - strategy alternative business. · Development of a complex - goods and price policy (advertising, stimulation);new markets, organization and management of promotion of goods; marketing activity; determination of weak and strong sides of companies in the market. · Organizational services – development of WЕB sites; organizing and conducting seminars and courses on marketing and management; development of investment projects; development of marketing programs and projects; marketing analysis of investment projects.
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